La Fruitiere | Folie Douce Val d'Isère

The Folie Douce
has been amazing (people) since 1980

The Folie Douce concept is geared to families, the young, and the not-so-young

In the great outdoors, with a living backdrop of dancers, divas and DJs, LFD invites fun-seekers of all ages to share their unique mix of high-quality cuisine and high-altitude clubbing.


The LFD reputation lies in the strength of its core values : originality, freedom, and an undying thirst to “keep it real” The plan ? Communicating our message, giving maximum pleasure, developing a Lifestyle and sharing the experience.
The Folie Douce values and philosophy translate into total respect for our clientele and top class locations of the Folie Douce spots.
Quality of service and customer satisfaction are the drivers of every working day.

Feel the incredible energy of the LFD scene.


In 1980, the idea of the Folie Douce was a precursor. For more than 25 years, La Folie Douce has been gathering people around a local and brave cuisine, a powerful and federative music which invites every nationality and every generation to enjoy clubbing’s pleasures and cabaret shows performing in live, a cosmopolite location where artists perform at a show inspired by street arts and cabaret’s univers.

A Family

In the beginning, they were two : “Momone”, the mum, and her son, Luc. She, behind the blazing ovens, he adding his little dose of “Folie” ! The public quickly fell in love with the idea.

The little family affair with 5 staff has grown far and fast. These days, every winter nearly 400 people collaborate in making the Folie Douce concept a reality.
Ever since the 80s, Luc Reversade has been a man ahead of his time in his field.
He’s at the cutting edge of all the latest in haute cuisine, music/arts, and decoration/styling. A compulsively hyper-active entrepreneur, he says his success is down to offering people an intriguingly different concept, fired by high-class, high-altitude cuisine.

After studying at the prestigious Ecole Hotelerie in Thonon, Luc Reversade embarked on his mission to bring good food and party people together, starting at a bar in Royan, La Grange. This gave him the ambition to create the first Folie Douce, in Val d’Isere, back in 1981.
That was when “Momone” stepped in, taking control of the kitchens. The style of wholesome family food, adapted to changes in tastes and techniques, quickly became part of the Folie Douce identity. But there’s nothing Luc Reversade likes better than an impossible challenge, and he’d always dreamed of entertaining his public with mountain-top, open-air performances and clubbing.

Challenge met ! La Folie Douce soon made a new reputation, with shows of all descriptions, conceived and brought to the people by the kind of cutting-edge innovator-professionals he loves working with : fashion designers, choreographers, musicians and performers, challenging them to create their shows in the round, in the open air, in the snow.

High expectation has delivered an exceptional artist roster and exceptional performances, as befits a highly exceptional man !

a responsible

The decision to create the Folie Douce at altitude has required a level of organisation and execution where nothing is overlooked. The buildings blend perfectly with the environment, built in a mix of locally-sourced materials, stone, wood and slabs of shale.
Folie douce work closely with the local economic community.
The employment philosophy is to help our staff teams evolve and gain individual responsibility through training programmes. We encourage local people to come and work for us, helping create the Folie Douce adventure.

The cuisine is, as far as possible, aimed at promoting local products and savoir-faire. The general feel is rustic, a choice that is in total keeping with the stunning natural locations of our restaurants.

Our famous cheese shops stock the very best of local produce : Persille de Tignes, Reblochon, Tomme de Bonneval, Beaufort, Tamie, Abondance, etc., all our mountain cheeses are sourced from local producers. By respecting the environment and by favouring local suppliers, La Folie Douce looks after the best interests of it customers and the local economy.
As for our Club scene, Folie Douce is very attentive to all aspects of security. Our security staff screen all the entrances and the VIP area.

Finally, La Folie Douce also coordinates with the ski slope teams and authorities on preventive measures to ensure that the party fun never runs to excess or risk.

The party fun never runs to excess or risk.