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Don’t worry be Appie

Don’t worry be Appie

Interview with on of the founders of the Apple Cider
What is the story behind the Appie?
Appie is above all a friendship story. It is an innovative cider created by five completely crazed cider enthusiasts. The 5 of us all met during our first years of college. Amongst many travels,

Don’t worry be Appie

Interview with on of the founders of the Apple Cider

What is the story behind the Appie? (how do you guys know each other, what were you doing before, when it all started?)

Appie is above all a friendship story. It is an innovative cider created by five completely crazed cider enthusiasts.

The 5 of us all met during our first years of college. Amongst many travels, the idea came up while we were having a drink in London. We wanted to drink something different than beer, when we realized the pub we were in served draft cider, we decided to go for it and we knew at the first sip that it was a great choice!

From this moment, at every dinner we had, there was always cider and it was always the first drink to disappear.

We wanted to taste something different than the traditional beer or glass of wine. We all thought it was a shame that we couldn’t find a cider the way we liked it in bars or restaurants so we launched Appie with a real intention of breaking the old and dusty image of French cider.

It is a breath of fresh air that aims to offer a new and modern take on the classic French pairing of a sweet or savoury crepe with a bowl of cider, while respecting the traditional French savoir faire

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Why do you love you cider and why should we love it too?

We love cider and especially Appie because:

1/ It’s natural ! 100% pure apple and pear juice, with no sugar added, not from concentrated juice.

2/ We value the French know-how, Appie is produced & bottled in France with French Apples and Pears, harvested 50km from the cidery.

3/ Appie is one of the alcoholic beverages with the lowest calories and naturally gluten free (vs. beer notably)

4/Our recipes are refreshing and differentiating

Only good reasons for you to love it too right?

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I love the brand name and slogan “Don’t worry be Appie” :) how did you come up with it?

It was Guillaume who came up with our brand name, Appie! When he did, it was obvious for all us that it would become our brand name.

Appie stands for Apple, and also for a famous French variety of apple called “La Pomme d’Api” and last but not least Happy, which is really the frame of mind of our team and brand.

So you can imagine that the slogan “Don’t worry be Appie” was quite easy to come up with!

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Which flavour is the most popular?

We are still a very young brand so it is hard to tell… and every recipe is really different from one another…but I would say that our Brut, dry and fruity (dry cider) is the best seller with the Rosé, a floral and tart flavour (pink cider) cider, at la Folie Douce.

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How do people usually drink it? (what are the most popular cocktails?)

Usually, you drink Appie directly from the bottle, like you would drink a beer. Nevertheless, you can freshened it up with some ice in a big balloon glass, it’s also delicious!

We also make a lot of cocktails with our different recipes… if we have to suggest one, I would advise you to try the Appie Cooler (A long drink with gin, ginger syrup, fresh lime and Appie – le Brut with ice cubes!).


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